Obviously, not popular enough! Outside of Brooklyn and any major West Indian (Trini/Bajan) community, it's like speaking another language!!!! Soca should be as or more mainstream than reggae or even reggaeton, but because of marketing and unsaid other reasons, it just hasn't been promoted at all. Trinidad isn't exactly a known tourist destination, and suffers so. The only time you hear soca on the radio is before and during Carnival (I'm sure you know that), after Ash Weds, the radio stations go right back to the usual format. (yuk)....Jamaica has it right......the music is one of the national treasures and in my humble opinion, Trinidad and Barbados have the richest trove. You know what Stalin says on Mr. Cultureman? You get thousands of people going to Carnival and come home to quickly forget the music?? Spread de word!! It's your apostolic duty. The folks who aren't enjoying it are the losers....